This interview with Jacob was a proper one.
He and his brother Oliver have built one of the most successful NFT projects to come out of the UK. It was fascinating to dig into their approach, from leaning heavily into physical merchandise to building a brand people genuinely want to be part of, and how all of that feeds back into the NFT ecosystem.
There are a lot of lessons packed into this conversation, whether you’re interested in NFTs, branding, or building a community from the ground up.
If you want to be closer to the community, the Carrot Lane Founding group is where it happens. That’s where the deeper conversations are, and actual friendships are being formed.
Jacob is also jumping on a private group call with Carrot Lane founding members soon.
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